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IoT Analytics and Big Data: How Big is Big?

IoT Analytics and Big Data: How Big is Big?

Most people are familiar with the concept of analytics: At it's most basic, analytics is about finding meaningful patterns in data. That sounds like a smart thing to do, and it is, because the meaningful patterns in your data generally represent some kind of opportunity.

For instance, you might be trying to figure out whether the button on your website should be green or red. Make the button green for a few days, then make it red for a few days and compare the patterns in your data to see which one gets clicked on more. (It turns out it’s red.) This sort of A/B testing is among the simplest of analytics exercises, and looking at a relatively small amount of data can yield astounding insights that can lead to impressive results if acted upon.

Internet of Things Analytics

Internet of Things Analytics

Internet of Things Analytics, or IoTA for short, is the term we use to refer to the measurement and transformation into business intelligence of the Internet of Things. (It also happens to be what we at Tellient call our embedded device agent, but more on that in another post.) So what exactly is it and how does it work?